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Advertising is an important component of your marketing strategy. The aim is to promote your business and communicate the information you want to send to your target audience, usually with the aim of increasing sales or making your audience aware of your products. Advertisements are found in many places and in many forms. One of those forms is known as print advertising.

How to get the most from a print ad

1. Make sure the ad has a strong headline and call-to-action. What’s the one thing you want to convey and what do you want prospects to do next? Make sure these two elements are strong and clear.

2. Mix up some emotion. The most powerful buying triggers are emotional benefits. Your messaging should focus on emotional benefits and how your product delivers them. To achieve this goal, you really need to know your audience.

3. Speak to your audience. Going beyond, design your entire ad to grab attention and appeal to your target audience. Consider your headline, copy, photography, typeface and layout.

Also, if your product or service is new to a particular audience, pay special attention not to use jargon or industry lingo.

4. Building bit by bit. Don’t dump all the information about your product or service into your ad . Usually this isn’t the time to list all of your features & benefits. Give prospects just enough information to grab attention, feel pain and identify with the problem, and then contact you for your solution.

5. Treat the other ads as competitors. The average person is exposed to 100+ messages per day. And the print publication is probably full of ads and articles that are competing for the attention of your prospects. How large are other ads? Full color or spot color? Photography or heavy copy? Size up the competition and make sure your ad stands out.

6. Make it easy for prospects to contact you and get the exact information they want.

7. Make sure your offer will generate qualified leads. Remember, it’s not necessarily the response rate that matters – it’s the return on your investment. Focus on driving profitable revenue, not just a long list of names for your database.

My Best visual aid

I think this visual aid is my best one …

Conceptualization and Written by: Yatin Somani

Edited by: M J Menon

Designed by: Alkem art department

My 1^st visual aid or print ad

Conceptualized and written by: Yatin Somani

Designed by: One Advertising

What is Brand

What is brand?

“A name, term, sign, symbol or design or a combination of them, intended to identify the goods or service of one seller or group of seller and to differentiate them from those of competitors”

[Adapted from Kotlar]

What is difference between the brand and product?

Ø A products sits on retailers’ shelves; a brand exist in consumers’ mind

Ø A product can quickly be outdated; a brand is timeless

Ø A product can be copied by competitors; a brand is unique

A product become brand when the physical product is augmented by something else- image, symbol, perception, feelings etc

From the marketers’ perspective, a brand is a promise

From the consumers’ perspective, it is the set of associations, perceptions and expectations existing in his or her mind

Without brand meanings there is no brand. Brands are 1^st and foremost a bundle of meanings. A brand remains always a cluster of meanings. Indeed, those meanings need to be constantly renewed, modified, furnish and when necessary rotated.

Brands flourish on the strength of relationship. Quit often people do not buy just one brand in a given category but swap among a list of brand. Brand –consumer relationship can be summarized by “what consumer looks for and expects from the brand”.

Brands are about relationships, then, and relationships are about trust.

By: Yatin Somani

About me .....

For writing blog my wife Monica Somani motivated to me, so, all the credit of my blog goes to my loving wife.

I learn [learning] advertising and out of box thinking [I don’t know how much I do] from my ideal advertising guru Pawan Kulkarni. I want one day I can do advertising like him.

My ex-boss Mr. M J Menon & Mr. Saugata teaches me about the basic of product management.

Now days, I am learning Management and leadership qualities from Mr. Farhat Khan. Hope one day I am manager like him.

My favorate advertising media – Print Media

My favorate marketing book – The Marketing by Philip Kotlar

Guidelines for my life – My parents, My Big brother and few of my best friends

What I love – Marketing [Marketing is not job for me, its passion for me]

What I hate – if someone called me “sir” [my parents has given me good name “Yatin”]

What I like to do – to develop the campaign and advertising

Strong Brand message required

Strong Brand Message Required –
Two kind of knowledge and one kind of discipline

First, as important as it is to know who you are in order to establish a strong brand message. Second, it’s also equally important to know where you are. In other words, you have to understand what your brand means not within the confines of offices, but out in the word, where the consumers are.
If you want your brand to succeed, you’d better have an honest grasp of at least a few fundamentals:
How aware are Doctor about our brand?
What is your brand known for?
Is it about trust?
Price?
Diligence?
Thoroughness?
What is it about?
What Doctor don’t like about your brand? Etc. Without it, you may as well be playing pin the tail on the donkey with your marketing efforts.

After self-knowledge and self-awareness, the final thing required for a strong brand message is discipline. When you think about it, the job of the brand builder is not very different from the political operative. And here’s what sets the good political campaign manage apart: he or she figures out a message that, first suits the product the voters are asked to buy; and that, second, speaks to the voters. Then he or she drives that message from home like a spear, until the product is identified with nothing else and the voters cannot resist this juggernaut.