My Best visual aid

I think this visual aid is my best one …

Conceptualization and Written by: Yatin Somani

Edited by: M J Menon

Designed by: Alkem art department

My 1^st visual aid or print ad

Conceptualized and written by: Yatin Somani

Designed by: One Advertising

What is Brand

What is brand?

“A name, term, sign, symbol or design or a combination of them, intended to identify the goods or service of one seller or group of seller and to differentiate them from those of competitors”

[Adapted from Kotlar]

What is difference between the brand and product?

Ø A products sits on retailers’ shelves; a brand exist in consumers’ mind

Ø A product can quickly be outdated; a brand is timeless

Ø A product can be copied by competitors; a brand is unique

A product become brand when the physical product is augmented by something else- image, symbol, perception, feelings etc

From the marketers’ perspective, a brand is a promise

From the consumers’ perspective, it is the set of associations, perceptions and expectations existing in his or her mind

Without brand meanings there is no brand. Brands are 1^st and foremost a bundle of meanings. A brand remains always a cluster of meanings. Indeed, those meanings need to be constantly renewed, modified, furnish and when necessary rotated.

Brands flourish on the strength of relationship. Quit often people do not buy just one brand in a given category but swap among a list of brand. Brand –consumer relationship can be summarized by “what consumer looks for and expects from the brand”.

Brands are about relationships, then, and relationships are about trust.

By: Yatin Somani

About me .....

For writing blog my wife Monica Somani motivated to me, so, all the credit of my blog goes to my loving wife.

I learn [learning] advertising and out of box thinking [I don’t know how much I do] from my ideal advertising guru Pawan Kulkarni. I want one day I can do advertising like him.

My ex-boss Mr. M J Menon & Mr. Saugata teaches me about the basic of product management.

Now days, I am learning Management and leadership qualities from Mr. Farhat Khan. Hope one day I am manager like him.

My favorate advertising media – Print Media

My favorate marketing book – The Marketing by Philip Kotlar

Guidelines for my life – My parents, My Big brother and few of my best friends

What I love – Marketing [Marketing is not job for me, its passion for me]

What I hate – if someone called me “sir” [my parents has given me good name “Yatin”]

What I like to do – to develop the campaign and advertising