Strong Brand Message Required –
Two kind of knowledge and one kind of discipline
First, as important as it is to know who you are in order to establish a strong brand message. Second, it’s also equally important to know where you are. In other words, you have to understand what your brand means not within the confines of offices, but out in the word, where the consumers are.
If you want your brand to succeed, you’d better have an honest grasp of at least a few fundamentals:
How aware are Doctor about our brand?
What is your brand known for?
Is it about trust?
Price?
Diligence?
Thoroughness?
What is it about?
What Doctor don’t like about your brand? Etc. Without it, you may as well be playing pin the tail on the donkey with your marketing efforts.
After self-knowledge and self-awareness, the final thing required for a strong brand message is discipline. When you think about it, the job of the brand builder is not very different from the political operative. And here’s what sets the good political campaign manage apart: he or she figures out a message that, first suits the product the voters are asked to buy; and that, second, speaks to the voters. Then he or she drives that message from home like a spear, until the product is identified with nothing else and the voters cannot resist this juggernaut.
Two kind of knowledge and one kind of discipline
First, as important as it is to know who you are in order to establish a strong brand message. Second, it’s also equally important to know where you are. In other words, you have to understand what your brand means not within the confines of offices, but out in the word, where the consumers are.
If you want your brand to succeed, you’d better have an honest grasp of at least a few fundamentals:
How aware are Doctor about our brand?
What is your brand known for?
Is it about trust?
Price?
Diligence?
Thoroughness?
What is it about?
What Doctor don’t like about your brand? Etc. Without it, you may as well be playing pin the tail on the donkey with your marketing efforts.
After self-knowledge and self-awareness, the final thing required for a strong brand message is discipline. When you think about it, the job of the brand builder is not very different from the political operative. And here’s what sets the good political campaign manage apart: he or she figures out a message that, first suits the product the voters are asked to buy; and that, second, speaks to the voters. Then he or she drives that message from home like a spear, until the product is identified with nothing else and the voters cannot resist this juggernaut.
